Deploy Windows 8 image - Surface Pro with ImageX

I have captured a Windows 8 image we built on a Microsoft Surface Pro using ImageX

imagex /capture C: D:\images\install.wim "Installation Image"

I then deployed this image to another Microsoft Surface Pro using Imagex:

imagex /apply D:\images\install.wim 1 C:\

The device will not boot. The Surface Pro just sits at the "Surface" screen spinning.

What am I missing?

Brad